When it comes to going from startup to billion dollar company, CEO David Karp says Tumblr did it the right way.
"I think and I hope that we were thoughtful about how we raised money,
that we've been thoughtful about how we've grown the team," Karp told
CNNMoney.
For example, Yahoo CEO Marissa Mayer said this week that
since the acquisition, Tumblr's audience has grown by 40% to 420
million users, and the number of blogs has doubled to more than 200
million.
Tumblr's ad business has also grown strongly. Mayer said Tumblr will
bring in $100 million in revenue next year, and finally turn a profit.
Karp says he's happy about the progress the company has made under
Yahoo. He says advertisers have a unique opportunity on Tumblr -- to
create a blog and tell a story in a different way than traditional
banner ads allow. Yahoo also pushes Tumblr as a great platform for
advertisers to reach the coveted millennial audience.
"We're now a couple years into our ad business with hundreds of the
biggest brands in the world now spending money on Tumblr," said Karp.
But Karp says that even as the brand grows under Yahoo's watch, Tumblr is still, well, "Tumblry."
"If this thing stays true to what it is, I'm going to be here 30 years from now. This is my dream job."
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